ARX is a trust-driven community that brings together individuals, businesses and regulators in a secure, exclusive environment.
Creativelair developed ARX's brand identity from the ground up and created an animated infovideo that was presented to the Cagayan Economic Zone Authority (CEZA).
We then carried the brand into motion with an animated AVP for ARX x PSA and an explainer video that shows how ARX works.
The main challenge was to create a branding solution that was both simple and deeply meaningful: an identity that could earn the trust of individuals, businesses and regulators alike.
ARX was also our first project in the tech sector, building on our earlier work in website design, development and e-commerce.
We began with a competitor analysis and studied simple, timeless logos that suit a modern, minimalist aesthetic, then presented three logo studies to explore different directions.
The final logo drops the “E” in “Exchange,” resulting in the streamlined and distinctive “Xchange.”
To bring the new brand to life, we animated an infovideo for the CEZA presentation, followed by an AVP and an explainer video.
Three logo studies explored different directions for ARX, each built on simple, timeless forms that suit a modern, minimalist look.
The final logo design drops the “E” in “Exchange,” resulting in the streamlined and distinctive “Xchange.”
Pick a day and time that suits you. The booking is added straight to our calendar and you get a confirmation by email.
Open the calendar in a new tab
